All About Values
Explaining the Co-Evolution of the Value of Values™ Card Game
The Beginning of Our Journey
Many people keep asking me: how did we develop the "Value of Values" card game? The truth of the matter is that the evolution of the games from its initial phase in 2007 until today, really mirrors the concept that my brother, Prof. Simon L. Dolan, talks about and writes in his books and articles – it is a matter of co-evolution.
In this story, I wish to briefly trace the history of the product and identify important contributors that often remain hidden; they, nonetheless, represent an important piece of the shaping of the final product that many of you know or have heard about.
The First Card Game - Israel
The first card game was produced in Israel. We identified 60 cards/values plus the "Trust Card". We labelled this game "The Value of Values". Two important features were added: First, we identified a genius graphic artist called Eitan Daniel, who worked hard to interpret the 61 values and created an amazing set of images for the cards. They were colorful with pastel colors that generate emotions, using a unisex lion as the focal character.
Secondly, my son, Ran Landau, who understood the message delivered in the Triaxial Model, proposed to use the metaphor of the "Juggler" (after all, we wanted to help people juggle the challenges of life/work in an optimal manner). Eitan Daniel created the image of the Lion-Juggler, which appears on the front cover of all future productions of the card game.
The Israeli Team - Co-Evolution Contributors
The talented individuals who helped shape the original vision
Eitan Daniel
Creative Artist
The creative artist that developed the illustrations for all the values.
Ran Landau
Conceptual Designer
The idea of the juggler metaphor came from Ran's understanding of the Triaxial Model.
Eliran Dayan
Graphic Illustrator
The graphic illustrator of the first cards, the card-box, and the instructions.
Dr. Anat Garti
Psychologist & Therapist
Used the cards in her clinic and added ideas for improving the methodologies for playing and using the card game.
Tali Mama
Gamification Expert
An expert in gamification who contributed to ideas for improving the gamification both on site and virtual.
Li Sugar
HR Director
Director of HR in High Tech company – contributed ideas for card design that can be implemented in organizations.
Research-Based Evolution
Prof. Dolan's research helped us, over the years, refine the Triaxial Model and the cards, as well as the methodologies connected to it, including the selection of the colors for the 3 axes – all was research based. Today, we have eliminated some values that were not shown in the research to have a universal meaning, and thus, we have reduced the number of values to 51 cards (17 cards per axis) + the Trust card.
We also added 3 wild cards which help a coach apply/add any value that might be missing from the card game, but is important to a user (coachee, executive, family member, educator, etc.). We also added instructions on how to implement the wild cards.
The Spanish Expansion - 2011
Around 2011, Mr. David Alonso joined us as a partner, with the aim of selling and distributing the cards, namely in the Spanish speaking market. He did an extraordinary job in promoting the card tool under the brand of "Coaching by Values" (Coachingxvalores). He developed an impressive community, network of certified people, and a brilliant strategy for diffusion and sale.
David, a super talented committed professional, developed the training/certification, and the community of coaching by values along with a team that also added value to the latest production of the game.
The Spanish Team - Global Expansion
The visionaries who brought values-based coaching to the Spanish-speaking world
David Alonso Garcia
Brand Expert & Community Leader
Experienced coach and brand expert. The promoter and originator of the "Coaching by Values" in the Spanish speaking community. Co-founder of ZINQUO.
Laura Moncho
Methodology Developer
Experienced coach and co-developer of the coaching by values, relationship by values, and education by values methodologies. Co-Founder of ZINQUO.
Sebastian Fernandez
Graphic Designer
Developed the Spanish (and 5 other languages) latest card tool, as well as the cover of the metal box, and the instructions.
Noelia Alonso Garcia
Leadership Development Expert
Coach and former HR director, helped co-develop the "Leadership by Values" online tool, based on the ideas expressed in the "Value of Values" card.
The Future of Co-Evolution
What's in store for the future? The co-evolution is "alive and kicking". As of 2021, the three principal partners involved, forged a synergic consortium for the continued delivery, promotion and training in values. They are: ZINQUO, Gestion MDS Inc. (Prof. Dolan Canadian based company), and my own Israeli based company called: the IL Values Center.
In addition to the Values cards, the consortium is planning to add new card games and new applications to the market. We plan to produce and distribute "The Stress Map", and "The Trust Kit". We will also offer a Digital Online version of "the Value of Values". Luckily, we have retained the amazing talent of Eitan Daniel as the principal creative artist for the new card games.
A Story of Collaborative Innovation
I thought that you will enjoy reading my story of the co-evolution of the Value of Values card game, that was also the impetus for improvements, expansion and the future will tell where, when, and how we will end up.
Thank you for reading my story.
